Understanding SEO: Whether for you to DIY or so you can better hold your vendors accountable

Presented by
Darian Kovacs
Jelly Marketing

In this session, we explain what ‘search engine optimization’ means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factor that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We’ll guide you in how to audit your current website’s status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we’ll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.

Instructional Objectives:

- The benefits of investing in SEO and how it can integrate with a broader marketing campaign
- How to evaluate the company’s current SEO strategy for effectiveness
- Familiarity with various SEO opportunities that are both onsite and offsite
- Best practices, tips, and tricks from industry experts

Measurable Learning Outcomes:

- Identify the benefit of having strong SEO
- Differentiate between the various SEO avenues, the benefits of each one, and their role in the broader marketing calendar
- Completion of running through the various SEO tools where you’ll see how each work and the pros and cons of each

You’ll learn:

- What is SEO
- How does SEO work
- What’s the difference between onsite SEO and offsite SEO
- What should I be paying for SEO

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=02b3789a-78ff-ea11-946c-005056aa1955

Powering up your Linkedin: How to fully utilize Linkedin to its fullest potential

Presented by
Darian Kovacs
from Jelly Marketing

<In the year 2020 LinkedIn has become the new resume. It’s become THE social network to be on for work related activities. It’s also the place to help your business grow and to engage with others in your industry and beyond about professional accomplishments, mentoring and thought leadership.

Join us for a presentation by Darian Kovacs , an award-winning digital marketing specialist, educator and Founding Partner of Jelly Digital Marketing & PR for this hands-on session where we’ll be focussing on upgrading your LinkedIn for personal or business use, using a few easy to use, Apple and Android friendly applications which will give your personal or company profile the makeover it deserves.

Topics we’ll cover include:

- Posting to your profile – basics of scheduling tools, when to post, how to post and what types of posts you should be doing
- How to make quotes and graphics that stand out with easy-to-use, no graphics experience necessary applications such as Canva
- Videos – why, when and what should you post
- Commenting and engaging – when and why you should be active on your profile
- How all of this can assist with recruitment, business development and how to track this for ROI

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=37733ba0-7dff-ea11-946c-005056aa1955

Game Changing Tax Strategies

Presented by
Noah Rosenfarb,
entrepreneur, investor, and author

Game Changing Tax Strategies that Propel Entrepreneurs into the Half Percent.

Are Taxes Your Biggest Personal Expense? They Don't Need to Be.

Meet Noah Rosenfarb... an entrepreneur, investor, and author who is on a mission to help entrepreneurs keep more of what they earn. (Although he’s a third-generation CPA, he does not do tax returns or run a CPA firm!) Noah will share his heart-warming story and leave you with proven tax strategies and a toolbox of immediate practices that you almost definitely didn’t know about... and that will move you to the half percent.

In this fast-paced and working discussion, you’ll takeaway actionable practices to:
1. Avoid income taxes while operating your business and capital gains taxes when selling it.
2. Have the bank pay life insurance premiums to enhance your tax-free income.
3. Avoid estate taxes and protect assets using an Asset Protection Trust.
4. Learn why most CPAs don’t help clients with tax strategy and what you can do about it.

You’ll also receive Noah’s 23 Overlooked Tax Strategies to review with your tax advisor!

Come prepared to focus! This is a rapid fire session. You will leave with easy-to-implement ideas to put money back into your pocket.

About Your Speaker

Noah has written three books, sold eight companies, and has a long history of buying businesses, websites and real estate. He is currently taking a company public (www.FIGIroyalty.com), while adding over 1,000 apartment units to his family holdings in 2020 (www.InvestWithOurFamily.com) and growing his family office business (www.FreedomFamilyOffice.com). Noah has a wide set of expertise and experience in all things related to business, money and taxes.

Noah won the EO Nerve Short Talk speaker contest in 2017 when he shared his origin story “What if YOU Won the Lottery?” He has been part of the MyEO Deal Exchange leadership team, speaking at their annual conferences and organizing monthly Needs and Leads calls.

He can be reached at
[email protected]
or you can call him directly at (954) 790-6266.

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=b6a99e94-d00c-eb11-946d-005056aa1955

How To Get The Most From Your Marketing Vendors

Presented by
Darian Kovacs
from Jelly Marketing

Have you received a bill for marketing services that you struggled to decipher? Do you wonder what types of services other marketing vendors offer? Have you had issues keeping your vendors within budget?

Then this session is for you!

Presented by Darian Kovacs of Jelly Marketing , our first session of 2020 will cover a range of topics and answer your questions about how to get the most from your marketing vendors.

In this session, we’ll cover:

- What services should cost – we’ll look at the range of vendor rates & costs and review the industry standards
- Review of RFPs –we’ll look at how to write the best Request for Proposal and discuss how to ensure you get good & fair quotes and set clear expectations on the work you want done
- How you can hold your vendors accountable
- What results you should expect from your marketing vendors

You’ll leave energized, informed and prepared to have those difficult conversations with your vendors.

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=6e7a785b-35ff-ea11-946c-005056aa1955

What every business needs to know to leverage email marketing to increase sales

Presented by
Antoine Bonicalzi
Founder / of Cyber Impact

This email marketing session will cover a range of topics and answer your questions about how to best leverage your email campaigns to promote sales.
Have you ever found yourself wondering if your email marketing efforts are working? Do you find yourself looking for new ways to leverage your email marketing to increase sales? If both these questions have crossed your mind, it's time to learn from the expert.

In this session, we’ll cover:

- Maximizing your email marketing efforts - tips to increase sales and customer loyalty through email
- Capturing the Reader– steps you can take to ensure that your emails are opened and read
- Customer Loyalty – ways you can incorporate user-generated content and create brand loyalty through company emails
- Making the sale - converting email recipients into customers

This seminar will have you prepped and ready to start your next email campaign. It's time to turn those marketing efforts into sales!

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=69144fdf-82ff-ea11-946c-005056aa1955

EO EXCLUSIVE CONVERSATION WITH SERIAL ENTREPRENEUR - GARY VAYNERCHUK

One of the most sought-after public speaker today.

Please join us for an EXCLUSIVE conversation with the serial entrepreneur, GARY VAYNERCHUK!

Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary rose to prominence in the late 90’s after establishing one of the first ecommerce wine sites, WineLibrary helping his father grow the family business from 4 to 60MM in sales.

Gary is also one of the most sought-after public speakers alive today. He is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. Gary has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online. Gary is also the host of a global top 10 business podcast, The Gary Vaynerchuk Audio Experience. Gary also appears with Gwyneth Paltrow, Jessica Alba and Will.i.am on Apple’s first original series, “Planet of the Apps”, out now.

This is an exclusive virtual event for EO Members from the US West and US East Regions only. Space is limited so register now!

***IMPORTANT: Photography, recording, or any unauthorized capture of the event is strictly prohibited.

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=a388c078-ffdb-ea11-946b-005056aa1955

EO EXCLUSIVE CONVERSATION WITH ANNIE DUKE

One of the world’s best poker players

Please join us for an EXCLUSIVE conversation with ANNIE DUKE!

Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking. Annie’s latest book out in September 2020, How to Decide: Simple Tools for Making Better Choices, is available from Portfolio, a Penguin Random House imprint and her previous book, Thinking in Bets, is a national bestseller.

For two decades, Annie was one of the top poker players in the world. In 2004, she won her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner- take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads- Up Poker Championship. She retired from the game in 2012.

Annie now spends her time writing, coaching and speaking on a range of topics such as decision fitness, emotional control, productive decision groups and embracing uncertainty. She is a regularly sought-after public speaker, addressing thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference. She has been brought in to speak to the executive teams or sales forces of organizations like Marriott, Gaylord Resorts and Ultimate Software, among others. She is a sought-after speaker in the financial sector, with clients such as Susqehanna International Group and CitiBank.

Annie’s passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need. She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice, and raised $730,000 for Refugees International, a charity that advocates for refugees around the world.

This is an exclusive virtual event for EO Members from the US West and US East Regions only. Space is limited so register now!

***IMPORTANT: Photography, recording, or any unauthorized capture of the event is strictly prohibited.

Event Contact: [email protected]
Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=4028786e-a615-eb11-946d-005056aa1955