Learning – In Person Feb 2021

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IT WAS ALL A DREAM… A story of ingenuity & perseverance with a happy ending

Featuring David Lekach

• Share an experience of David’s journey founding, developing and then selling his company Dream Water for $34.5 Million

David Lekach started Dream Water; a natural sleep aid bottled in a 5 oz shot similar to the famous 5-Hour Energy Drink. Lekach built Dream Water up to almost $10 million in annual revenue before selling it to Harvest One, a cannabis company, for $34.5 million in cash and Harvest One stock. With a focus on key takeaways and learnings along the way, one of the biggest takeaways for aspiring value builders is staying focused on what you’re good at and outsourcing the rest. In Dream Water’s case, Lekach saw his role as “selling Dream Water, not making it.” That meant he outsourced the manufacturing, packaging, and distribution of Dream Water to a co-packer while Lekach and his team focused on selling it. They launched Dream Water in New York, with a catchy public relations hook of helping “the city that never sleeps get some rest.” Instead of focusing on gas stations where 5-Hour Energy had a stronghold, Lekach reasoned that sleep aids are sold at a pharmacy, so they partnered with giant retailer Duane Reade for their launch in Manhattan.

There’s lots more to learn from Lekach so please join us.

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