Understanding SEO: Whether for you to DIY or so you can better hold your vendors accountable

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Understanding SEO: Whether for you to DIY or so you can better hold your vendors accountable

Presented by
Darian Kovacs
Jelly Marketing

In this session, we explain what ‘search engine optimization’ means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factor that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We’ll guide you in how to audit your current website’s status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we’ll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.

Instructional Objectives:

– The benefits of investing in SEO and how it can integrate with a broader marketing campaign
– How to evaluate the company’s current SEO strategy for effectiveness
– Familiarity with various SEO opportunities that are both onsite and offsite
– Best practices, tips, and tricks from industry experts

Measurable Learning Outcomes:

– Identify the benefit of having strong SEO
– Differentiate between the various SEO avenues, the benefits of each one, and their role in the broader marketing calendar
– Completion of running through the various SEO tools where you’ll see how each work and the pros and cons of each

You’ll learn:

– What is SEO
– How does SEO work
– What’s the difference between onsite SEO and offsite SEO
– What should I be paying for SEO

Register: https://www.eonetwork.org/member/events-and-learning/event-details?eventid=02b3789a-78ff-ea11-946c-005056aa1955

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